"We have taken a hard look at how we price our tickets, our scholarship seating, and those are things we’ll continue to evaluate." B as in B and S as in S. The unwillingness to aggressively deal with the scholarship seating fee is the like watching Nero fiddle. Offering 2 sections of $249 season tickets in corners of the open end, and declaring this a major adjustment, is like throwing deck chairs off the Titanic. Nobody notices or cares.